At the same time, the infographics are extremely straightforward, displaying no real bias themselves on highly charged subjects like oil and climate change. The designers had to build and tailor each diagram to exacting specifics, sharpening the focus of each data set while advancing the theses of the book as a whole. The designers worked closely with Sanderson to interpret the data, transforming information from Excel spreadsheets into precise, intricate infographics that are carefully crafted to enhance understanding of the topic at hand. The data presented in Terra Nova all comes from public sources, but required extensive shaping to tell a cohesive story. The book is sold with the requisite white jacket (here sporting a small green leaf), but the “real” cover underneath is bright blue and features a technological vortex of lines that leads the reader to “Terra Nova.” The design is more eye-catching than the banal jacket and immediately signals the book's futuristic point of view. ) The designers wanted to do something more distinctive that presented Terra Nova as a true outlier. (See any of Malcolm Gladwell's bestsellers, or Al Gore's An Inconvenient Truth. The marketing of these titles seems to demand a stark white bookjacket offset by small, simple, recognizable object. The publisher wanted packaging for Terra Nova that would help it fit into the non-fiction “friendly science” category that is so popular with readers. Terra Nova is intended for a mainstream audience beyond the scientific community, and Pentagram's recent designs for books like Water Matters and Geothermal Heat Pump Manual, both published by the New York City Department of Design and Construction, have specialized in making dense technical information accessible and easy to use. Sanderson, who is Senior Conservation Ecologist of the Wildlife Conservation Society, knew Pentagram well: Mannahatta was designed by Pentagram in 2009. Pentagram was brought on board by the book’s publisher, Abrams, one of his longtime clients. More than supplemental illustrations, the data visualizations are a key element of the book, helping Sanderson construct his arguments and communicate his vision. Sanderson’s writing is smart, creative and lively, and the designers have developed a corollary in engaging, user-friendly information graphics that complement the highly readable text. Pentagram has created a design for Terra Nova that helps the book make its case through a clear, cogent layout and a series of 72 highly detailed diagrams. In Terra Nova, he looks ahead, and with a larger scope, envisioning what the US would be like if our dependence on oil, automobiles and urban sprawl were to end, and a new ecology was formed that valued the land, encouraged well-designed cities, and depended on America’s natural advantages in resources like wind, sun and heat, as well as ingenuity. The book is a sequel of sorts to Mannahatta, Sanderson’s reimagining of what the island of Manhattan was like before the first settlers arrived. Sanderson looks at how three powerful forces that drove American prosperity for the better part of a century are now detrimentally affecting the country's quality of life. In Terra Nova: The New World After Oil, Cars, and Suburbs, the scientist Eric W. At the same time, our dependence on oil from unstable countries endangers national security, and carbon dioxide emissions from burning oil contribute to climate change. The US spends roughly $1 billion a day overseas on foreign oil instead of investing the funds at home, where the economy badly needs it.
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